eBay “Makes It Pink” for October’s Breast Cancer Awareness Month
eBay Giving Works is running it’s 8th annual Breast Cancer Awareness Month “Make It Pink” campaign, raising money for the Susan G. Komen for the Cure. The fundraising campaign includes sales of special items and fantasy experiences to benefit breast cancer research and programs, plus basic eBay fee credits to sellers who wish to donate from 1 percent to 100 percent of an item’s sale price to Komen. Also, On Oct. 8, eBay sellers and buyers can donate $1 or more directly to Komen through the Donate Now feature–no purchase necessary. [via eBay Ink]

I look forward to covering more inspirational stories throughout the month of October. In the meantime, visit www.ebay.com/pink today!

eBay Introduces Fashion Outlet The virtual outlet mall has arrived, allowing shoppers access to discounted designer fashion. The Fashion Outlet extends eBay’s selection of clothing, shoes and accessories with deals on new merchandise direct from a collection of lifestyle brands and retailers, including Neiman Marcus Last Call, BCBG, Spanx, Brooks Brothers, Jockey, William Rast, Fila,…

eBay’s New Ad Campaign for 2011 Holidays
It’s been two years since you’ve seen eBay on your television screen, and now eBay is embarking on a major ad campaign aimed at consumers who shop on smartphones. At the same time, eBay hopes it will change consumers’ misperceptions about the company. In addition to the TV spots, street-level outdoor environments will be created and will use custom QR codes that can be accessed using eBay’s RedLaser technology letting consumers shop for products on the spot. [via eBay Ink]

Here is part 2 of my behind-the-scenes conversations with folks regarding our new integrated advertising campaign that kicked off this week on U.S. National TV.

Deirdre Findley, Sr. Director of Consumer Marketing for eBay, sits down with me to chat about the campaign in greater detail and how it differs from previous marketing efforts.

The “When it’s on your mind, it’s on eBay” advertising campaign kicked off today with the first of six 30-second TV spots on national cable network shows.

Patagonia Let’s Customers Buy and Sell Clothes On a New eBay Store Patagonia announced this week it will be partnering with eBay to open a marketplace for the company’s used products as part of its sustainability plan. The online eBay store, called the Common Threads Initiative, will be open to any eBay seller wishing to…

eBay Inc. has acquired the technology and team behind The Gifts Project, a social commerce platform that powers online group gifting and enables online retailers, marketplaces and gift stores to bring shoppers together through social buying experiences.

My old friend Scott Parent (and new one, Ivka Adam) invited me to be a guest on eBay Partner Network TV a few weeks ago and I of course jumped at the chance. I also found a way, as always, to bring it all back to beer. You can read the full post – Chatting…