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Curate for a Cause: eBay, March of Dimes Team Up
Curate for a Cause: eBay, March of Dimes Team Up

This month eBay has partnered with March of Dimes to celebrate the potential in all of us.  By leveraging eBay Collections we are giving consumers the chance to flaunt their individuality by creating a collection showcasing who they are born to be, all while supporting the March of Dimes mission to fund research & programs for stronger, healthier babies.

“The March of Dimes has been hard at work improving the lives of babies and families everywhere for 75 years,” says Dr. Jennifer L. Howse, president of March of Dimes. “The imbornto campaign allows us to tap into the hopes, dreams and aspirations that all parents have for their babies and inspire people nationwide to celebrate Mother’s Day and Father’s Day in a way that ensures more babies are born strong and healthy.”

What were you born to be?  Create a collection during the month of March using #ImBornTo for a chance to win a $5,000 eBay Shopping Spree.  For each collection you create, eBay will donate $1 to March of Dimes (up to $25,000 total).

“Curate for a Cause is a program that provides an authentic way to engage consumers in building collections that have meaning and purpose,” said Rosalina Hiu, Senior Manager of Social Marketing,  “we look forward to leveraging this program to engage consumers as part of our seasonal strategy over the coming year.”

The Sweepstakes runs through March 31st.  We encourage you to create your own and share at www.ebay.com/imbornto.

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By eBay Inc. Editors

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