In the world of fashion, everyone’s looking for a good find. Here are our top five from FDNY this week, ranging from seamless experiences to dinosaurs.
1. The future is digital.
Everyone agrees: Be digital, be mobile, be responsive. Nearly 60% of consumers use their phone as part of their shopping experiences every day, and as much as 90% of all eCommerce transactions touch more than one device. We’re seeing people shop on multiple devices during the day and then complete their purchases at night on tablets. Maintain a seamless experience across all devices so customers don’t lose everything in their cart when they transfer from one device to another.
2. No one likes bad seams.
Have you ever seen a beautiful shirt destroyed by a bad seam? We have. Websites are the same way. Without a seamless experience on and offline, you limit the customer experience and your conversion rate. Rebecca Minkoff’s beautiful site saw 200% growth in sales and more than 100% increase in traffic following its redesign.
To improve online conversion rates, Magento’s Danny Essner, also recommends these best practices:
Read the rest of this post at the Magento Blog.