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Going for Gold in Charity Telethon
Going for Gold in Charity Telethon

Driven by a task force of employee volunteers, eBay Inc. in Australia partnered with the Sydney Children’s Hospital Foundation last month for its annual televised fundraiser, the Gold Telethon.

The employees worked with the Gold Telethon team to ensure that its website, mobile site and app were all optimized for easy donations via PayPal. A major eBay charity auction for the hospital foundation was also live throughout the broadcast.

The result? Well, last year, the Gold Telethon raised AU $2.6 million. This year, with the help of PayPal, it raised more than $4 million, and the eBay charity auction raised almost $50,000.

See a short video about the Gold Telethon partnership, below.

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By Cicely Wedgeworth

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