In the latest issue of WSJ. magazine, Nasty Gal founder and CEO Sophia Amoruso talks about how she evolved her eBay vintage store into a $240 million company in just seven years. She began her store in 2006, reselling fashionable clothes she found on eBay on and promoting them through a MySpace page created for Nasty Gal.
“In the beginning, I was basically paying the models with hamburgers,” she says. “They were normal high school girls that you find on Myspace. I would buy them lunch and maybe give them $20 a day.” Using approachable-looking models has persisted with Nasty Gal’s growth. “We’re cool, but we’re inclusive, which I think in fashion is not that common.”
Amoruso’s site grew quickly, and in 2012 the fashion entrepreneur took a $50 million investment from Index Ventures. Next up, the company is building a 65,000 square foot office in Los Angeles. For more about Nasty Gal’s evolution, read about them at the WSJ.