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PayPal Introduces New Brand Identity, Global Brand Campaign
PayPal Introduces New Brand Identity, Global Brand Campaign

Editor’s Note: The following post by Christina Smedley, Vice President, Global Brand, PayPal, appeared on the PayPal Forward blog.

We believe in a world that works for people. That’s why everything we do at PayPal revolves around YOU and something we call The People Economy. From its first day to today, PayPal has revolutionized the way people across the globe think about and use money. We know the world is changing, devices are getting smaller and wearables will become the norm as people adopt new connected devices. We know our customers, and those who aren’t yet, are eager to understand what this means to them every day.  And we wanted to celebrate the 148 million people who experience our company every year.

Our New Global Brand Campaign

For the first time PayPal is unveiling a global brand platform and campaign.  Powering The People Economy is a celebration of who we are. It’s populist, inclusive, empowering – inspiring action and inviting people of all stripes to join in. It celebrates the moments that make our life just that little bit simpler and more magical. But more than that, it’s an expression of what we stand for as a brand and what we want for the world as a whole.  No matter if you are a merchant or a developer, a consumer or an employee.

Read the rest at PayPal Forward.

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By Cicely Wedgeworth

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