Study Predicts a New Wave of Growth for China Sellers
Study Predicts a New Wave of Growth for China Sellers

A majority of eBay’s Greater China sellers see new momentum and expanded business prospects in the coming year, according to the “2013 Greater China Retail Export Industry Landscape,” a recently released survey of more than 800 sellers conducted by eBay China.

The report, which debuts in Hong Kong this week, revealed several factors contributing to this positive outlook, including:

  • The emergence of new markets. Countries such as Argentina, Israel and Brazil are some of the fastest growing markets for Greater China sellers.
  • Category expansion. Sellers are expanding into new categories such as Fashion, Home & Garden and Parts & Accessories.
  • Mobile.  Almost half of respondents agree that eBay’s investment in mobile significantly contributes to the development of their business.

The report also points out that while the coastal regions of Fujian, Zhejiang and Jiangsu still enjoy the country’s fastest year-over-year growth, inland provinces like Hubei and Henan are beginning to emerge as manufacturing centers. Guangdong, Hong Kong, Shanghai, Zhejiang, Beijing, Taiwan, Jiangsu and Fujian continue to be the region’s biggest retail export hubs, according to the study.

“We believe that the retail export industry is entering a new phase marked by more holistic growth and greater professionalism, as local sellers are leveraging local resources and developing specialty product categories,” said John Lin, Vice President of eBay Inc. and CEO of eBay Greater China.

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To read “2013 Greater China Retail Export Industry Landscape” in full (in Chinese), go to http://www.ebay.cn/retailexport/.

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By Cicely Wedgeworth

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