eBay Display Marketing Makes Connections
/ November 9, 2012 3 COMMENTS

Online advertising is constantly evolving, and online campaigns are now more measurable, dependable and efficient than those in the offline world. At eBay, display marketing is seen as a way to connect people with things they need and love. Luke Tillo of the eBay Internet Marketing team explains how. What is display marketing?  It’s anything…

eBay Unveils Three New TV Commercials
/ September 6, 2012 2 COMMENTS

eBay North America unveiled three new television commercials in the next phase of its successful “When it’s on your mind, it’s on eBay” campaign.  This year’s version aims at the aspirational shopper. The commercials, which began airing Sept. 5 and will run through Nov. 18, emphasize that buyers can find the new designer and electronic…

eBay Launches Integrated Advertising Campaign for 2011 Holiday season
/ September 14, 2011 11 COMMENTS

The “When it’s on your mind, it’s on eBay” advertising campaign kicked off today with the first of six 30-second TV spots on national cable network shows.

eBay has selected Triad Retail Media to deliver customized on-site display advertising
/ January 27, 2011 0 COMMENTS

eBay has selected Triad Retail Media to sell and manage all on-site display advertising for eBay.com and eBay Motors. Under the agreement, Triad will provide end-to-end display ad management to deliver customized, relevant ads on eBay.

Met with folk in Trust & Safety today, t…
/ March 4, 2010 2 COMMENTS

Met with folk in Trust & Safety today, then saw this article. Pretty timely to say the least. A very good read: Online Advertising Recall

eBay Advertising & PR
/ November 26, 2008 8 COMMENTS

I wrote a post last month about a number of promotions eBay was running for the marketplace heading into the holiday buying season. A lot of the deals are outlined at http://pages.ebay.com/deals/. The post was met with mixed responses. Some folks questioned why it seemed that eBay was simply focusing on coupons this year. Radio…