Here is part 2 of my behind-the-scenes conversations with folks regarding our new integrated advertising campaign that kicked off this week on U.S. National TV.

Deirdre Findley, Sr. Director of Consumer Marketing for eBay, sits down with me to chat about the campaign in greater detail and how it differs from previous marketing efforts.

The “When it’s on your mind, it’s on eBay” advertising campaign kicked off today with the first of six 30-second TV spots on national cable network shows.