Online advertising is constantly evolving, and online campaigns are now more measurable, dependable and efficient than those in the offline world. At eBay, display marketing is seen as a way to connect people with things they need and love. Luke Tillo of the eBay Internet Marketing team explains how. What is display marketing?  It’s anything…

Deirdre Findley, Sr. Director of Consumer Marketing for eBay, sits down with me to chat about the campaign in greater detail and how it differs from previous marketing efforts.