M-commerce alert! eBay Australia is launching a three-month integrated marketing campaign to rally shoppers around downloading eBay’s app and using their mobiles to “shop when inspiration strikes.” The campaign, which runs through July 7, aims to engage Australians as they commute to and from work, with messages on billboards at train stations, street furniture, bus…

eBay Australia has launched a magazine-style editorial lookbook featuring powerful imagery, trend reports and editorial content for fashion devotees. The lookbook complements ebay.com.au’s Fashion Gallery, which aims to update the image of eBay from an auction house to a place to buy of-the-moment fashion items. Perhaps most importantly for eBay, the lookbook gives Fashion Gallery…

Expressing regret and citing a desire to avoid further confusion and disruption among the eBay community, eBay Australia has withdrawn its notification to the ACCC regarding PayPal-only. Obviously eBay is standing by its contention that PayPal is the safer payment choice for users on eBay.com.au (and for eBay overall for that matter) – and that…

Today, eBay Australia announced their Safe Payment Initiative. In a nut shell, the changes are as follows: 1. All items (with the exception of cars, motorcycles, aircraft, boats, caravans, trailers, commercial trucks, services, real estate and businesses for sale) listed for sale on eBay.com.au on or after May 21, 2008 will be required to offer…