eBay has unveiled it’s all new eBay for iPad App 2.0 in the Apple iTunes store this morning and I’m already playing with it. Building on the impressive mobile commerce legacy that eBay has already carved out for itself in just a few years- including creating one of the very first apps for the first generation iPad – eBay has built the new app from the ground up and really focused on the unique shopping experience that the tablet provides. I sat down with Steve Yankovich, vice president of eBay Mobile, to chat about the new app and how far we’ve come in just three and a half years:

With the first signs of personalization and new search functionality, the app caters to all kinds of buyers – from the shopper who knows exactly what they want to the buyer who wants to get lost in the immersive experience and browse any number of images and categories.

Key Features:
• Customizable home screen – Easily access items for watching, buying, or selling and instantly search from favorite categories
• Stunning images – Double resolution optimized for the new iPad
• Quick listings – Create a listing in under a minute
• Multiple views – Seamlessly switch between three views of search results – ranging from highly visual to very detailed
• Photo browsing – Flip through multiple images with the swipe of your finger for easy browsing
• Barcode scanner – Research items and import details right into the listing
• Photo upload – Effortlessly upload photos from your iPad 2 camera or photo library for iPad and iPad 2
• Advanced search – Target your results to listings that fit your budget, category, condition, size, color, or style
• Customer service on the go – See how items are performing, reply to questions promptly, and provide speedy response to Best Offers
• Effortless navigation – Buy and sell in “My eBay” without ever clicking away from the search screen – products are always in view. Users can now also view “More Like This” from sellers and easily transition back and forth between search results
• Watch with eBay – Quickly access the Watch with eBay™ app to browse items relevant to the shows on TV
• Availability – Download for free all over the globe in the following iTunes stores: AU, AT, BE, BE-FR, CA, CA-FR, FR, DE, IE, IT, NL, ES, CH, UK, US

I also got a first-look demo of the app itself:

It’s not just for buyers either. Sellers can quickly research sale trends, list items, and make sales from virtually anywhere. They can scan an item using the barcode scanner to easily pre-populate a listing and sellers can now revise their listings directly from the iPad app.

Like I said, I’m a big fan. I’ve become a pretty addicted mobile shopper over the past few months and even bought my first big ticket item via eBay for iPad – our new family TV – just a couple of weeks ago. I look forward to really getting under the hood

Cheers,
RBH

Related Reads:
eBay Adds Barcode Scanning, Personalization, Better Image Quality To New Version Of iPad App
eBay Mobile Fast Facts