Forrester: Why the New eBay Enterprise is More Than a Rebranding Exercise
Forrester: Why the New eBay Enterprise is More Than a Rebranding Exercise
/ June 21, 2013 0 COMMENTS

In a new blog post, Forrester analyst Peter Sheldon shares why eBay Enterprise, the new name for GSI Commerce, is more than just a rebranding exercise for eBay Inc. While eBay has traditionally been a consumer-focused business, he writes, the new enterprise name “signifies that eBay is now deadly serious about providing a holistic suite…

A Talk with GSI Commerce and Forrester: How Online Buyers Behave
/ May 5, 2011 0 COMMENTS

They plan on publicly discussing the findings and implications of the joint study GSI Commerce recently completed with Forrester: The Purchase Path of the Online Buyer.