PayPal’s Hill Ferguson speaks at Mobile World Congress 2013.

In a Thursday panel about mobile payments at Mobile World Congress, PayPal Vice President of Global Product Hill Ferguson noted that while it was “easy to create a wallet, it’s hard to get consumers to use it.”

The act of using a digital wallet is still far from mainstream. Many consumers are still confused as to what a digital wallet actually does, while others are concerned about privacy and security breaches.

Therefore to get more consumers on board with the notion of using mobile payments, Ferguson said, companies need to give their customers added benefits.

“We have to give consumers a unique value they can’t get from a swipe [from a credit card],” said Ferguson. Right now, he noted, consumers used PayPal and solutions like PayPal Here because they was safe – payers don’t have to share their personal information with merchants. The features also saved consumers time.

However, if all payments companies are doing as an industry are replacing swipes with finger taps, “that’s not enough,” he said. “We have to give them unique value that they can’t get from a swipe. We need to challenge ourselves to think bigger.”

Over at the official PayPal blog, Hill Ferguson, PayPal’s Vice President of Global Product, has good news for Bay Area-based Jamba Juice fans. He writes:

Have you ever hit that wall at 2 p.m. in the middle of the workday, you’re looking for a healthy pick-me-up and the chance to get some fresh air but have so little time to spare? Well, I have great news to share with you! At NRF 2013, we are pleased to tell you that PayPal is testing an order-ahead feature for iPhone users at the Jamba Juice in Emeryville, CA.

What does this mean? It’s very simple, through the PayPal app on your iPhone locate the Emeryville store click on the order-ahead button and place your order. Add a protein or daily vitamin boost if you’d like; you can even make special requests, like swapping strawberries for blueberries. With this feature you can choose a pick-up-time in store, and pay with PayPal right on your mobile device. When picking-up your beverage, you can bypass the line and cashier and get your smoothie right away.

For more information and a video demonstrating how to order, please check out the full PayPal blog post .