eBay Inc.’s turnaround over the past three years is the subject of this month’s Fortune magazine cover story. Under Chief Executive John Donahoe’s leadership, reporter J.P. Mangalindan writes, eBay has “undergone a remarkable transformation, shifting from its original (and flailing) mission — online auctions — to a full-service e-commerce operation that helps big retailers such as Home Depot, Macy’s, and hundreds of others navigate the complex world of mobile payments, online comparison shopping, and same-day delivery.”

“In other words, eBay is quickly emerging as the shopkeeper’s best answer to Amazon, which continues to disrupt the retail world with deep discounts and a dizzying array of new businesses,” Mangalindan writes, taking particular note of eBay’s aggressive push into mobile.

To support the story, Fortune’s managing editor, Andy Serwer, joined MSNBC’s Morning Joe this morning to discuss the magazine’s cover story on eBay. Serwer and host Joe Scarborough discussed how while some thought eBay’s moment had come and gone, the company is now back and being supercharged by PayPal.

The discussion about eBay begins at the 3:28 mark in the clip below:

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